Who we are...
Designed Sustainability is an organization that explores, researches, dreams up products and services that are better. And while “better” may seem a tad broad, it simply conveys what we mean. Better for the environment, better for society, better for the consumer, and even better for businesses... Not "less bad", not "reduced impact"; we mean an outcome that benefits every touch point in its lifecycle, from materials extraction to post-recycling adaptation.
Sustainability is the key here. Products that actually make a positive difference through either providing a needed (and we don’t mean ad agency “needed” – look it up) solution, or fixing an existing solution.
The only thing holding companies back today is their perception of what profitability means. Economic indicators are simply not enough; if they were, ilnesses like cancer and diabetes, man-made disasters like the BP deep water oil spill all point to "progress" because money is being spent and earned ... think about it.
